As the creative lead for the Back to School seasonal campaign, my vision aligned with Claire's commitment to individuality. The campaign, which featured the slogan "Be the most you," utilized engaging animations to celebrate self-expression and personal style. Each visual element resonated with students through bold colors and designs that inspired creativity and confidence. Designed with a user-friendly approach and the Gen Z consumer in mind, this initiative transformed the back-to-school experience into a vibrant expression of identity. The intuitive layout and accessible visuals fostered an environment where individuality was celebrated, encouraging students to embrace their unique styles effortlessly.