As art director and design lead for Claire's Fall 2023 campaign, I celebrated originality and self-expression. Collaborating with influencers, we shared their unique stories while highlighting Claire's latest designs. The campaign promoted acceptance and encouraged authenticity, creating an empowering message that resonated widely. Together, we showcased a vibrant representation that invited everyone to embrace their true selves.
Meet the Collab | 2023
The spirit of the youth is now calling the shots
The spirit of the youth is now calling the shots
Phototography shows real young influencers who inspire with their drive and stories and encourages young people to be unapologetically themselves and shine in their own light
SHINE THE MOST. CREATE THE MOST. DREAM THE MOST. SHARE THE MOST. BE THE MOST
SHINE THE MOST. CREATE THE MOST. DREAM THE MOST. SHARE THE MOST. BE THE MOST
Creative expression is your outlet. Embrace it. Showcase your individuality while growing and supporting each other.
I led this campaign that showcased individuality through photography, crafted web experiences, and social media engagements. Collaboration and personal input were essential. Color and arrangement choices reflected styles, creating a positive atmosphere. Respect for diverse views enhanced creativity and connections, making each piece of creative authentic. By encouraging contributions, we crafted a unified narrative, allowing unique perspectives while pursuing a common vision, which enriched the final result and celebrated the team's creativity.